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Brazil: consumers' agreement with sustainable consumption practices 2019

According to a survey carried out in 2019, 65 percent of respondents in Brazil agreed, at least partially, with supporting companies that talk about socio-environmental problems. That same year, around one in five consumers surveyed in the South American country reported to be highly willing to pay more for either brands that improve society and the environment or socio-environmentally responsible products. Another one third of Brazilians surveyed partially agreed with those two statements as well.

Share of consumers who agreed on adopting sustainable practices in Brazil in 2019

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Release date

April 2020



Survey time period

April and May 2019

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question posed in the survey was: "Please indicate whether you fully agree, partially agree, neither agree nor disagree, partially disagree, or strongly disagrees with each of the following statements." The wording chosen for the translation might slightly differ from the original.

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Statistics on "Sustainable retail in Brazil"

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