During China's mid-year shopping festival in 2020, about 22.2 percent of online buyers were between 26 and 30 years old. Meanwhile, around 16.3 percent of active buyers were above 40 years old, reaching a 22.6 percent year-on-year growth. The 618 shopping festival is the second largest online sales event after Single's Day sales in China.
Distribution of age of active buyers during mid-year shopping festival* in China as of June 2020
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199IT. (July 9, 2020). Distribution of age of active buyers during mid-year shopping festival* in China as of June 2020 [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/1132625/china-age-distribution-of-618-shopping-festival-active-users/?__sso_cookie_checker=failed
199IT. "Distribution of age of active buyers during mid-year shopping festival* in China as of June 2020." Chart. July 9, 2020. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/1132625/china-age-distribution-of-618-shopping-festival-active-users/?__sso_cookie_checker=failed
199IT. (2020). Distribution of age of active buyers during mid-year shopping festival* in China as of June 2020. Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/1132625/china-age-distribution-of-618-shopping-festival-active-users/?__sso_cookie_checker=failed
199IT. "Distribution of Age of Active Buyers during Mid-year Shopping Festival* in China as of June 2020." Statista, Statista Inc., 9 Jul 2020, https://www.statista.com/statistics/1132625/china-age-distribution-of-618-shopping-festival-active-users/?__sso_cookie_checker=failed
199IT, Distribution of age of active buyers during mid-year shopping festival* in China as of June 2020 Statista, https://www.statista.com/statistics/1132625/china-age-distribution-of-618-shopping-festival-active-users/?__sso_cookie_checker=failed (last visited January 18, 2025)
Distribution of age of active buyers during mid-year shopping festival* in China as of June 2020 [Graph], 199IT, July 9, 2020. [Online]. Available: https://www.statista.com/statistics/1132625/china-age-distribution-of-618-shopping-festival-active-users/?__sso_cookie_checker=failed
