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Brazil: consumers' motivations to boycott products or companies 2019

Labor rights violations was the main reason to boycott products or companies among consumers in Brazil, according to a survey carried out in 2019. At the time, 43 percent of respondents said they had boycotted products or companies involved with such violations. Animal testing or mistreatment, in turn, was a motivation for 40 percent of respondents to stop purchasing from a company. Meanwhile less than three out of 10 Brazilians surveyed had boycotted products or companies due to their political positioning.

Share of consumers who boycotted products or stopped buying from companies due to environmental or socio-political reasons in Brazil in 2019, by cause

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Release date

January 2020



Survey time period

September 19 to 22, 2019

Number of respondents

2,000 respondents

Special properties

Survey carried out in 126 Brazilian municipalities

Supplementary notes

The source does not specify the age of the respondents and the exact type of data collection.
Missing percentage points can be explained by the do not know/no answer category, as well as the rounding of percentages.

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Statistics on "Sustainable retail in Brazil"

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