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Ways B2B professionals find out information that leads them to a purchase France 2020

How did you find out about the content which led to a purchase?**

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Sources

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Release date

2020

Region

France

Survey time period

February and April 2020

Number of respondents

650*

Special properties

Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.

Method of interview

Online survey

Supplementary notes

* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study". The age of the respondents was not specified.

** The question was phrased by the source as follows: "Comment avez-vous pris connaissance du contenu qui a mené à un achat?"

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Statistics on "Social media marketing in France"

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