B2B communication: usefulness of social media posts France 2020

As the presence of brands and businesses on social media is increasing, the source had asked several B2B professionals to give their opinion on the usefulness of brand posts and if they gave enough incentives to trigger the will to purchase. Over the years, the opinions of B2B representatives was quite stable with about 38 percent of respondents supporting the usefulness of social posts in 2018, growing by two percent in 2019, before falling by one percent in 2020.

Share of French B2B professionals who consider company social network posts to be effective in 2020

Characteristic	Share of respondents
-	-
-	-
-	-

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Release date

2020

More information

Region

France

Survey time period

February and April 2020

Number of respondents

650*

Special properties

Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.

Method of interview

Online survey

Supplementary notes

* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study". The age of the respondents was not specified.

** The question was phrased by the source as follows: "Comment avez-vous pris connaissance du contenu qui a mené à un achat?"

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