According to a survey conducted in 2019, most respondents from Sweden preferred to buy their clothes in "fast fashion" stores such as H&M, Mango, and Zara. Another 21 percent named second hand shops as their favorite shopping location, followed by ethical brands, luxury brands, as well as reseale apps.
Where do you prefer buying clothes (on and offline)?
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YouGov. (January 16, 2020). Where do you prefer buying clothes (on and offline)? [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1132878/preferred-locations-for-buying-clothes-in-sweden/
YouGov. "Where do you prefer buying clothes (on and offline)? ." Chart. January 16, 2020. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1132878/preferred-locations-for-buying-clothes-in-sweden/
YouGov. (2020). Where do you prefer buying clothes (on and offline)? . Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1132878/preferred-locations-for-buying-clothes-in-sweden/
YouGov. "Where Do You Prefer Buying Clothes (on and Offline)? ." Statista, Statista Inc., 16 Jan 2020, https://www.statista.com/statistics/1132878/preferred-locations-for-buying-clothes-in-sweden/
YouGov, Where do you prefer buying clothes (on and offline)? Statista, https://www.statista.com/statistics/1132878/preferred-locations-for-buying-clothes-in-sweden/ (last visited June 28, 2022)