Reasons for following other companies according to B2B professionals in France 2020

Main reasons why B2B professionals follow other brands on social media in France in 2020**

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Sources

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Release date

2020

Region

France

Survey time period

February and April 2020

Number of respondents

650*

Special properties

Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.

Method of interview

Online survey

Supplementary notes

* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study" the age of the respondents was not specified.

** The question was phrased by the source as follows: "Pour quelles raisons suivez-vous des entreprises ?"

Multiple answers were possible.

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Statistics on " Social media usage in France "

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