• B2B professionals: reasons for following businesses on social media France 2020

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When asked why they followed other brands or company representatives on social media in 2020, the majority of French marketing managers (70.6 percent) mentioned that they were simply interested by the content provided. Furthermore, over 45 percent of B2B professionals stated that they followed mostly clients or prospective clients. Around 32 to 33 percent said that they had worked or are working in the business that they follow, and/or because they have contacts who work in a certain business in France in 2020.

Main reasons why B2B professionals follow other brands on social media in France in 2020**

Characteristic	Share of respondents
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Release date

2020

More information

Region

France

Survey time period

February and April 2020

Number of respondents

650*

Special properties

Large businesses, Mid-size businesses, small and medium businesses, and very small businesses decision makers.

Method of interview

Online survey

Supplementary notes

* The source adds the following information: from 650 respondents, data from 514 business decision makers has been validated and used in the study" the age of the respondents was not specified.

** The question was phrased by the source as follows: "Pour quelles raisons suivez-vous des entreprises ?"

Multiple answers were possible.