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U.S. B2B businesses - change in digital vs. traditional marketing 2021

Published by A. Guttmann, Mar 4, 2021
In a survey conducted among U.S. B2B marketers in January 2021, respondents were asked about the changes in their spending plans on traditional and digital media. According to B2B product focused marketers their spending on traditional advertising was expected to decline by 0.61 percent in the following year, compared to the past 12 months, while digital marketing spending was projected to increase by 14.32 percent.

Change in digital marketing spending and traditional advertising according to B2B CMOs in the United States as of January 2021

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Sources

Release date

February 2021

Region

United States

Survey time period

January 6 to 26, 2021

Number of respondents

356 respondents

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

Question: "Relative to the prior 12 months, note your company's percentage change in spending during the next 12 months in each area. "

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