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U.S. B2B businesses - change in digital vs. traditional marketing 2021

Change in digital marketing spending and traditional advertising according to B2B CMOs in the United States as of January 2021

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Sources

Release date

February 2021

Region

United States

Survey time period

January 6 to 26, 2021

Number of respondents

356 respondents

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

Question: "Relative to the prior 12 months, note your company's percentage change in spending during the next 12 months in each area. "

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Statistics on "B2B marketing in the U.S."

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