In February 2020, B2B marketers in the United States were asked what share of their company's revenue was invested in marketing. According to B2B product marketers nine percent of the firm's revenue was devoted to marketing efforts, while B2B services promotion professionals said that marketing accounted for 7.9 percent of their company's revenue.
Share of company's revenue spent on marketing according to B2B CMOs in the United States as of February 2020
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CMO Survey. (February 1, 2020). Share of company's revenue spent on marketing according to B2B CMOs in the United States as of February 2020 [Graph]. In Statista. Retrieved August 09, 2020, from https://www.statista.com/statistics/1133234/company-revenue-share-marketing-b2b-usa/
CMO Survey. "Share of company's revenue spent on marketing according to B2B CMOs in the United States as of February 2020." Chart. February 1, 2020. Statista. Accessed August 09, 2020. https://www.statista.com/statistics/1133234/company-revenue-share-marketing-b2b-usa/
CMO Survey. (2020). Share of company's revenue spent on marketing according to B2B CMOs in the United States as of February 2020. Statista. Statista Inc.. Accessed: August 09, 2020. https://www.statista.com/statistics/1133234/company-revenue-share-marketing-b2b-usa/
CMO Survey. "Share of Company's Revenue Spent on Marketing According to B2b Cmos in The United States as of February 2020." Statista, Statista Inc., 1 Feb 2020, https://www.statista.com/statistics/1133234/company-revenue-share-marketing-b2b-usa/
CMO Survey, Share of company's revenue spent on marketing according to B2B CMOs in the United States as of February 2020 Statista, https://www.statista.com/statistics/1133234/company-revenue-share-marketing-b2b-usa/ (last visited August 09, 2020)
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