U.S. B2B businesses - revenue share invested in marketing 2020

In February 2020, B2B marketers in the United States were asked what share of their company's revenue was invested in marketing. According to B2B product marketers nine percent of the firm's revenue was devoted to marketing efforts, while B2B services promotion professionals said that marketing accounted for 7.9 percent of their company's revenue.

Share of company's revenue spent on marketing according to B2B CMOs in the United States as of February 2020

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Sources

Release date

February 2020

Region

United States

Survey time period

February 2020

Number of respondents

2,575 respondents

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

Question: "Marketing expenses account for what percent of your firm's revenues? "

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Statistics on "B2B marketing in the U.S."

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