Share of B2B company's revenue spent on marketing in the U.S. 2024, by company type

Published by
Julia Faria,
Nov 13, 2024

During a September 2024 survey among marketing leaders at for-profit companies in the United States, respondents from corporations offering business-to-business (B2B) services allocated, on average, 6.2 percent of their revenues to marketing activities. Among interviewees from companies selling B2B products, the average share stood at 6.1 percent. 

Share of company's revenue spent on marketing according to business-to-business (B2B) chief marketing officers (CMOs) in the United States as of September 2024, by company type

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Release date

November 2024

Region

United States

Survey time period

September 4 to 25, 2024

Number of respondents

260 respondents

Special properties

among marketing leaders at for-profit companies

Supplementary notes

The source does not specify the type of the survey.

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