In February 2022, B2B marketers in the United States were asked what share of their company's revenue was invested in marketing. According to B2B product marketers 9.38 percent of the firm's revenue was devoted to marketing efforts, while B2B services promotion professionals said that marketing accounted for 9.98 percent of their company's revenue.
Share of company's revenue spent on marketing according to B2B CMOs in the United States as of February 2022
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CMO Survey. (February 28, 2022). Share of company's revenue spent on marketing according to B2B CMOs in the United States as of February 2022 [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1133234/company-revenue-share-marketing-b2b-usa/
CMO Survey. "Share of company's revenue spent on marketing according to B2B CMOs in the United States as of February 2022." Chart. February 28, 2022. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1133234/company-revenue-share-marketing-b2b-usa/
CMO Survey. (2022). Share of company's revenue spent on marketing according to B2B CMOs in the United States as of February 2022. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1133234/company-revenue-share-marketing-b2b-usa/
CMO Survey. "Share of Company's Revenue Spent on Marketing According to B2b Cmos in The United States as of February 2022." Statista, Statista Inc., 28 Feb 2022, https://www.statista.com/statistics/1133234/company-revenue-share-marketing-b2b-usa/
CMO Survey, Share of company's revenue spent on marketing according to B2B CMOs in the United States as of February 2022 Statista, https://www.statista.com/statistics/1133234/company-revenue-share-marketing-b2b-usa/ (last visited June 28, 2022)
