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U.S. B2B businesses - revenue share invested in marketing 2021

Published by A. Guttmann, Mar 4, 2021
In January 2021, B2B marketers in the United States were asked what share of their company's revenue was invested in marketing. According to B2B product marketers 9.99 percent of the firm's revenue was devoted to marketing efforts, while B2B services promotion professionals said that marketing accounted for 15.54 percent of their company's revenue.

Share of company's revenue spent on marketing according to B2B CMOs in the United States as of January 2021

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Sources

Release date

February 2021

Region

United States

Survey time period

Janaury 6 to 26, 2021

Number of respondents

356 respondents

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

Question: "Marketing expenses account for what percent of your firm's revenues? "

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