FIFA World Cup is one of the most effective international marketing platforms, reaching millions of people in over 200 countries throughout the world. During the 2018 FIFA World Cup, approximately 44 percent of the tournament's sponsors were European companies, while a further 39 percent came from Asia.
The Share of FIFA 2018 World Cup sponsors, by region
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Nielsen. (June 11, 2018). Share of FIFA 2018 World Cup sponsors, by region [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1133259/fifa-world-cup-sponsors-region/
Nielsen. "Share of FIFA 2018 World Cup sponsors, by region." Chart. June 11, 2018. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1133259/fifa-world-cup-sponsors-region/
Nielsen. (2018). Share of FIFA 2018 World Cup sponsors, by region. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1133259/fifa-world-cup-sponsors-region/
Nielsen. "Share of Fifa 2018 World Cup Sponsors, by Region." Statista, Statista Inc., 11 Jun 2018, https://www.statista.com/statistics/1133259/fifa-world-cup-sponsors-region/
Nielsen, Share of FIFA 2018 World Cup sponsors, by region Statista, https://www.statista.com/statistics/1133259/fifa-world-cup-sponsors-region/ (last visited April 25, 2024)
Share of FIFA 2018 World Cup sponsors, by region [Graph], Nielsen, June 11, 2018. [Online]. Available: https://www.statista.com/statistics/1133259/fifa-world-cup-sponsors-region/