In a survey among Hallyu tourists in South Korea, around 67.1 percent of respondents stated that BTS was one of their favorite K-pop groups. Hallyu translates to Korean Wave and refers to the success of South Korean popular culture outside the country's borders.
Favorite Korean pop groups among tourists visiting due to the influence of popular culture in South Korea in 2019
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Korea Tourism Organization. (June 2, 2020). Favorite Korean pop groups among tourists visiting due to the influence of popular culture in South Korea in 2019 [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1133271/south-korea-favorite-k-pop-groups-among-korean-wave-tourists/
Korea Tourism Organization. "Favorite Korean pop groups among tourists visiting due to the influence of popular culture in South Korea in 2019." Chart. June 2, 2020. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1133271/south-korea-favorite-k-pop-groups-among-korean-wave-tourists/
Korea Tourism Organization. (2020). Favorite Korean pop groups among tourists visiting due to the influence of popular culture in South Korea in 2019. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1133271/south-korea-favorite-k-pop-groups-among-korean-wave-tourists/
Korea Tourism Organization. "Favorite Korean Pop Groups among Tourists Visiting Due to The Influence of Popular Culture in South Korea in 2019." Statista, Statista Inc., 2 Jun 2020, https://www.statista.com/statistics/1133271/south-korea-favorite-k-pop-groups-among-korean-wave-tourists/
Korea Tourism Organization, Favorite Korean pop groups among tourists visiting due to the influence of popular culture in South Korea in 2019 Statista, https://www.statista.com/statistics/1133271/south-korea-favorite-k-pop-groups-among-korean-wave-tourists/ (last visited June 28, 2022)