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Favorite K-pop groups among Hallyu tourists South Korea 2019

Published by Yasmin Waldeck, Jul 15, 2020
In a survey among Hallyu tourists in South Korea, around 67.1 percent of respondents stated that BTS was one of their favorite K-pop groups. Hallyu translates to Korean Wave and refers to the success of South Korean popular culture outside the country's borders.

Favorite Korean pop groups among tourists visiting due to the influence of popular culture in South Korea in 2019

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Source

Release date

June 2020

Region

South Korea

Survey time period

October 5 to November 17, 2019

Number of respondents

525 respondents

Age group

15 years and older

Special properties

among tourists visiting because of Korean popular culture

Method of interview

Panel survey

Supplementary notes

Up to three answers were allowed.

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