Latin America: influencers' impact on tourism purchases 2019, by product

Share of consumers that reported a high impact of social media influencers on their purchase decision of tourism products in Latin America in 2019, by type of product

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Release date

July 2020

Region

Central and South America, Mexico

Survey time period

February 27 to March 1, 2019

Number of respondents

150 respondents*

Method of interview

Face-to-face interview

Supplementary notes

* Survey was conducted among attendees of the ANATO fair in Bogota, Colombia. The sample of the survey include 100 users of tourism services and 50 tourism service providers such as destination promotion agencies, travel agencies, hotels, and airlines.
The term social media influencers encompasses youtubers, instagramers, snapchaters, bloggers, twitters, and similar.

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