Google Arts & Culture monthly active users (MAU) in Italy 2020, by store

Launched on February 1, 2011, Google Arts & Culture is a website showing high-resolution pictures and videos of artworks as well as giving the opportunity to visit digitally museums and galleries worldwide. Apart from its educational tools, audio and video contents, one of Google Arts & Culture's most renowned feature is the Art Selfie, matching user faces with art portraits. A study conducted by Priori Data in the first half of 2020 revealed that in Italy the mobile app of Google Arts & Culture recorded the highest number of monthly active users (MAU) on Android devices in June. As of this month, the app recorded more than 144 thousand Android MAU. On the other hand, the app registered most MAU on Apple devices in April.

Number of monthly active users (MAU) of the Google Arts & Culture app in Italy from January to June 2020, by app store

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In cooperation with
Priori Data
Release date

July 2020



Survey time period

January to June 2020

Supplementary notes

Downloads from all devices.

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Statistics on "Arts and culture digitization in Italy"

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