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Online self-serve capabilities offered by B2B companies worldwide 2018

A March 2018 study revealed that over half of B2B companies that were classed as masters in terms of B2B e-commerce maturity had already already adopted several self-service capabilities in their digital sales environment. The most popular self-service capability was online order, quote, shipment, and purchasing history tracking - this was established by 84 percent of B2B e-commerce masters, 51 percent of B2B e-commerce explorers, and 16 percent of B2B e-commerce novices.

Thinking of your organization’s B2B selling digital / online-self serve capabilities, can your B2B customers do any of the following on their own?

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Release date

September 2019



Survey time period

March 2018

Number of respondents

302 respondents

Special properties

IT, eCommerce, sales, and LOB decision makers at firms in the US, APAC, and EMEA

Supplementary notes

Maturity levels:
Novices = no established best practices in place (n=58)
Explorers = 1-3 best practices in place (n=167)
Masters = 4-5 best practices in place (n=77)

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Statistics on "B2B e-commerce in the United States"

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