During a September 2019 survey conducted among B2B marketing professionals worldwide, it was found that over 30 percent of respondents said that they were using campaign measurement and analytics tools as well as CRM technology with advanced features. Conversely, 40 percent of B2B marketers said they had no plans to use a demand-side platform (DSP) as part of their marketing stack.
Level of adoption of selected marketing technologies among B2B marketers worldwide as of September 2019
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Dun & Bradstreet. (October 17, 2019). Level of adoption of selected marketing technologies among B2B marketers worldwide as of September 2019 [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1133617/b2b-marketing-technology-adoption-level-world/
Dun & Bradstreet. "Level of adoption of selected marketing technologies among B2B marketers worldwide as of September 2019." Chart. October 17, 2019. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1133617/b2b-marketing-technology-adoption-level-world/
Dun & Bradstreet. (2019). Level of adoption of selected marketing technologies among B2B marketers worldwide as of September 2019. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1133617/b2b-marketing-technology-adoption-level-world/
Dun & Bradstreet. "Level of Adoption of Selected Marketing Technologies among B2b Marketers Worldwide as of September 2019." Statista, Statista Inc., 17 Oct 2019, https://www.statista.com/statistics/1133617/b2b-marketing-technology-adoption-level-world/
Dun & Bradstreet, Level of adoption of selected marketing technologies among B2B marketers worldwide as of September 2019 Statista, https://www.statista.com/statistics/1133617/b2b-marketing-technology-adoption-level-world/ (last visited October 15, 2024)
Level of adoption of selected marketing technologies among B2B marketers worldwide as of September 2019 [Graph], Dun & Bradstreet, October 17, 2019. [Online]. Available: https://www.statista.com/statistics/1133617/b2b-marketing-technology-adoption-level-world/