B2B account-based marketing adoption level worldwide 2019

During a September 2019 survey conducted among B2B marketing professionals worldwide, it was found that 43 percent of respondents said that they were already using an account-based marketing (ABM) as part of their strategy. ABM is based on a focused and joined approach to specific client accounts of marketing and sales departments which allows to see the entire customer journey and personalize their experience.

Level of adoption of account-based marketing (ABM) among B2B marketers worldwide as of September 2019

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Sources

Release date

October 2019

Region

United States

Survey time period

September 2019

Number of respondents

255 respondents

Special properties

B2B marketing leaders

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Statistics on "B2B marketing in the U.S."

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