Turnover share of natural personal care products in Italy 2019, by type

In this sector, natural products mean hygiene and cosmetic goods having at least 95 percent ingredients from natural sources, certifications regarding the productive process, and natural marketing claims shown on the packaging. When looking at the turnover share for natural and non-natural products for different types of personal care goods, regular products still represent the vast majority of sales. However, natural personal care products accounted for a quarter of total turnover for body care and facial cleansing in 2019.

Share of turnover of natural and non-natural personal care products in Italy in 2019, by type

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Source

Release date

June 2020

Region

Italy

Survey time period

2019

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Statistics on "Natural cosmetics market in Italy"

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