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Latin America: online channels for medical instructions 2018

According to a survey carried out by AXON Marketing & Communications in 2018, email correspondence was the preferred online channel to receive additional medical information in Latin America in 2018, with 25 percent of respondents. The second most popular online channel for that purpose was WhatsApp, with 21 percent.

Preferred online channels for medical information in Latin America in 2018

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Source

In cooperation with
AXON Marketing & Communications
Release date

July 2020

Region

Central and South America, Mexico

Survey time period

2018

Age group

18-60 years

Special properties

survey carried out in Argentina, Colombia, Mexico, and Peru*

Method of interview

Face-to-face interview, online survey

Supplementary notes

* Respondents were representatives of healthcare associations and patients from all socioeconomic levels.
The source does not provide the exact number of respondents nor the date of data collection.

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