Average conversion rate of Key Opinion Leaders (KOLs) in China 2020

Published by Statista Research Department, Feb 27, 2024
As of May 2020, the average conversion rate of Chinese influencers reached 11.1 percent, growing by three percentage points compared to January. Top-tier influencers in China could generate 1.2 million impressions per post on Douyin, also known as Tik Tok globally.

Average rate of conversion of Chinese influencers for social commerce in China in January and May 2020

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Release date

July 2020

Region

China

Survey time period

January and May 2020

Supplementary notes

Influencers' conversion rate is measured by the percentage of the audience who open e-commerce platforms while viewing the content created by the influencers.

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Influencer/KOL marketing in ChinaSocial media in ChinaE-Commerce in ChinaLuxury marketing in ChinaShopping behavior in China
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