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Average conversion rate of Key Opinion Leaders (KOLs) in China 2020

Average rate of conversion of Chinese influencers for social commerce in China in January and May 2020

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Source

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Release date

July 2020

Region

China

Survey time period

January and May 2020

Supplementary notes

Influencers' conversion rate is measured by the percentage of the audience who open e-commerce platforms while viewing the content created by the influencers.

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Statistics on " Influencer/KOL marketing in China "

Statistics on Influencer/KOL marketing in China

Overview

6

Advertisers

5

Marketing platforms

5

Influencers

5

Consumers

5

Further related statistics

7
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