Marketing technology industry size NA and UK 2017-2019

Published by Statista Research Department, Apr 27, 2023
During a study analyzing the global marketing technology landscape, it was estimated that the martech industry in North America and United Kingdom combined has grown from 34 billion U.S dollars in 2017 to nearly 66 billion dollars in 2019.

Marketing technology industry value in North America and United Kingdom from 2017 to 2019 (in billion U.S. dollars)

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Release date

October 2019

Region

North America, United Kingdom

Survey time period

2017 to 2019

Special properties

figures are estimates

Supplementary notes

Martech was defined as "a tool that is used to assist with marketing workflows; customer acquisition and retention; brand communications; content and social; or data and analytics'."

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