Marketing technology budget change expectation worldwide in 2020

During a study analyzing the marketing technology landscape worldwide, it was found that 26 percent of responding brand marketers expected their martech budgets to grow by six to ten percent in 2020. At the same time, in North America, 35 percent of marketers said their martech budgets would grow by that amount.

Expected change in marketing technology budgets worldwide in 2020

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Sources

Release date

October 2019

Region

Worldwide

Survey time period

2019

Special properties

expected change in the 12 months since survey

Supplementary notes

Martech was defined as "a tool that is used to assist with marketing workflows; customer acquisition and retention; brand communications; content and social; or data and analytics'."

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Statistics on "Marketing technology implementation in the U.S."

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