In 2020, the most important factors influencing purchase for 75 percent of polled Russian consumers was the availability of payment methods. The second most important factor was the security of payment methods, as per 56 percent of the respondents. Cashback was the least mentioned, by around 20 percent of the participants
Payment options influencing purchase decision making among Russian customers in 2020, by type**
Permanent residents who paid for goods and services with any payment method over the last 30 days
Method of interview
Online survey
Supplementary notes
* The original survey question stated the following: "please select no more than three factors that are most important to you when making a decision about the purchase."
** The survey was conducted before the onset of the coronavirus epidemic and associated mass restrictions.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Data Insight (RU). (July 7, 2020). Payment options influencing purchase decision making among Russian customers in 2020, by type** [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/?__sso_cookie_checker=failed
Data Insight (RU). "Payment options influencing purchase decision making among Russian customers in 2020, by type**." Chart. July 7, 2020. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/?__sso_cookie_checker=failed
Data Insight (RU). (2020). Payment options influencing purchase decision making among Russian customers in 2020, by type**. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/?__sso_cookie_checker=failed
Data Insight (RU). "Payment Options Influencing Purchase Decision Making among Russian Customers in 2020, by Type**." Statista, Statista Inc., 7 Jul 2020, https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/?__sso_cookie_checker=failed
Data Insight (RU), Payment options influencing purchase decision making among Russian customers in 2020, by type** Statista, https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/?__sso_cookie_checker=failed (last visited February 08, 2025)
Payment options influencing purchase decision making among Russian customers in 2020, by type** [Graph], Data Insight (RU), July 7, 2020. [Online]. Available: https://www.statista.com/statistics/1134237/russia-payment-options-influence-on-purchase-decision-making/?__sso_cookie_checker=failed