The results of an annual study evaluating the state of marketing technology around the globe show, that the number of martech solutions worldwide is constantly growing. Marketing technology tool were the fastest to grow in numbers between 2019 and 2020, at 25.5 percent, followed by management martech solutions at 15.2 percent growth. In general the entire landscape grew by 13.6 percent compared to 2019.
Growth in number of marketing technology solutions available worldwide in 2020, by functionality
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MarTech. (April 22, 2020). Growth in number of marketing technology solutions available worldwide in 2020, by functionality [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1134342/number-martech-solutions-type-growth/?__sso_cookie_checker=failed
MarTech. "Growth in number of marketing technology solutions available worldwide in 2020, by functionality." Chart. April 22, 2020. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1134342/number-martech-solutions-type-growth/?__sso_cookie_checker=failed
MarTech. (2020). Growth in number of marketing technology solutions available worldwide in 2020, by functionality. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1134342/number-martech-solutions-type-growth/?__sso_cookie_checker=failed
MarTech. "Growth in Number of Marketing Technology Solutions Available Worldwide in 2020, by Functionality." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/1134342/number-martech-solutions-type-growth/?__sso_cookie_checker=failed
MarTech, Growth in number of marketing technology solutions available worldwide in 2020, by functionality Statista, https://www.statista.com/statistics/1134342/number-martech-solutions-type-growth/?__sso_cookie_checker=failed (last visited January 24, 2025)
Growth in number of marketing technology solutions available worldwide in 2020, by functionality [Graph], MarTech, April 22, 2020. [Online]. Available: https://www.statista.com/statistics/1134342/number-martech-solutions-type-growth/?__sso_cookie_checker=failed
