As of January 2024, 63.1 percent of Snapchat's advertising audience in the Philippines were females and 32.4 percent were males. The potential reach of ads on Snapchat in the country was about 5.91 million people in the same period.
February 2024
Philippines
as of January 2024
Snapchat's tools do not publish advertising audience data for genders other than "male" and "female", but the data that the platform reports for male and female audience do not sum to 100 percent of the total audience figure. Gender share figures reflect a share of total audience, so will not sum to 100 percent.
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