As of February 2022, 72 percent of Snapchat's advertising audience in the Philippines were females and 26.4 percent were males. The potential reach of ads on Snapchat in the country was about 10.60 million people in the same period.
Distribution of Snapchat's advertising audience in the Philippines as of February 2022, by gender
Snapchat's tools do not publish advertising audience data for genders other than "male" and "female", but the data that the platform reports for male and female audience do not sum to 100% of the total audience figure. Gender share figures reflect a share of total audience, so will not sum to 100%.
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DataReportal, & We Are Social, & Hootsuite. (February 15, 2022). Distribution of Snapchat's advertising audience in the Philippines as of February 2022, by gender [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/1134395/philippines-advertising-audience-snapchat-by-gender/
DataReportal, und We Are Social, und Hootsuite. "Distribution of Snapchat's advertising audience in the Philippines as of February 2022, by gender." Chart. February 15, 2022. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/1134395/philippines-advertising-audience-snapchat-by-gender/
DataReportal, We Are Social, Hootsuite. (2022). Distribution of Snapchat's advertising audience in the Philippines as of February 2022, by gender. Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/1134395/philippines-advertising-audience-snapchat-by-gender/
DataReportal, and We Are Social, and Hootsuite. "Distribution of Snapchat's Advertising Audience in The Philippines as of February 2022, by Gender." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1134395/philippines-advertising-audience-snapchat-by-gender/
DataReportal & We Are Social & Hootsuite, Distribution of Snapchat's advertising audience in the Philippines as of February 2022, by gender Statista, https://www.statista.com/statistics/1134395/philippines-advertising-audience-snapchat-by-gender/ (last visited May 26, 2022)
