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Advertising audience in Snapchat Philippines 2020, by gender

As of January 2020, 78.9 percent of Snapchat's advertising audience in the Philippines were females, and 19.2 percent were males. The adverts reach of Snapchat in the Philippines was 7.4 million people within the same period.

Distribution of Snapchat's advertising audience in the Philippines as of January 2020, by gender

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Release date

January 2020



Survey time period

as of January 2020

Supplementary notes

Snapchat's tools do not publish advertising audience data for genders other than "male" and "female", but the data that the platform reports for male and female audience do not sum to 100 to 100% of the total audience figure. Gender share figures reflect a share of total audience, so will not sum to 100%.

Figures are based on the percentage of ad audience that Snapchat reports as female or male.

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Statistics on "Social media usage in the Philippines"

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