As of January 2024, 52.3 percent of Facebook's advertising reach in the Philippines were female and 47.7 percent were males. The potential audience that Meta reports can be reached with ads Facebook in the country was about 87 million people within the same period.
Share of Facebook's advertising reach in the Philippines as of January 2024, by gender
Figures are based on the percentage of ad audience that Instagram reports as female or male. It may not represent unique individuals or match the total active users.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Share of Facebook's advertising reach in the Philippines as of January 2024, by gender [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1134431/philippines-advertising-audience-facebook-by-gender/?__sso_cookie_checker=failed
DataReportal, und We Are Social, und Meltwater. "Share of Facebook's advertising reach in the Philippines as of January 2024, by gender." Chart. February 21, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1134431/philippines-advertising-audience-facebook-by-gender/?__sso_cookie_checker=failed
DataReportal, We Are Social, Meltwater. (2024). Share of Facebook's advertising reach in the Philippines as of January 2024, by gender. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1134431/philippines-advertising-audience-facebook-by-gender/?__sso_cookie_checker=failed
DataReportal, and We Are Social, and Meltwater. "Share of Facebook's Advertising Reach in The Philippines as of January 2024, by Gender." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1134431/philippines-advertising-audience-facebook-by-gender/?__sso_cookie_checker=failed
DataReportal & We Are Social & Meltwater, Share of Facebook's advertising reach in the Philippines as of January 2024, by gender Statista, https://www.statista.com/statistics/1134431/philippines-advertising-audience-facebook-by-gender/?__sso_cookie_checker=failed (last visited January 20, 2025)
Share of Facebook's advertising reach in the Philippines as of January 2024, by gender [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1134431/philippines-advertising-audience-facebook-by-gender/?__sso_cookie_checker=failed
