Monthly GMV generated from top Douyin influencer campaign in China 2020, by platforms
From June to July 2020, Alibaba's B2C online shopping platform Tmall generated a gross merchandise volume of 412 million yuan from its top-100 Douyin influencer campaigns in China. Its strongest competitor JD.com reported a 91 million yuan transaction volume from the top Douyin influencer campaigns. China's mid-year online shopping festival happened on June 18.