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U.S. consumers online shopping use before and after COVID-19 2020, by category

As of August 2020, a survey U.S. consumers found that 25 percent of respondents had been buying over-the-counter medicine online pre-COVID-19. After COVID-19, there is an expected 11 percent increase in consumers buying over-the-counter medicine online.

Share of consumers in the United States using online shopping for selected product categories before and after COVID-19 as of August 2020

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Release date

August 2020


United States

Survey time period

July 30 to August 2, 2020

Number of respondents

2,024 respondents

Age group

18 years and older

Special properties

respondents who chose "some online", "mostly online", and "all online"; respondents who indicated that they have not bought the category online and do not intend to do so in the next two weeks are classified as not purchasing online

Supplementary notes

Original questions: Before the coronavirus (COVID-19) situation, what proportion of your purchases in this category were online vs from a physical store/in person?
Once the coronavirus (COVID-19) situation has subsided, tell us the proportion of your purchases in this category you think will be online vs from a physical store/in person?

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Statistics on "Coronavirus: impact on the retail landscape in the U.S."

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