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Attitudes to companies deleting personal data in Australia 2019, by generation

In Australia in 2019, 71 percent of mature Australians said they believed that they should be able to ask a company to delete some or all personal data held about them, and 51 percent of trailing millenials also shared the same belief.

Breakdown of adults who believe they should be able to ask a company to delete personal data in Australia in 2019, by generation

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Release date

July 2019



Survey time period


Number of respondents

2,000 respondents

Supplementary notes

Note: respondent count is approximate.

Source defines generational age ranges as:

Trailing millennials - 14-29

Leading millennials - 30-35

Generation X - 36-52

Mature - 72 and older

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