Thailand: consumer groups who preferred QSR

In 2017, the survey conducted in Thailand revealed that 33 percent of frugal convenience seekers preferred quick service restaurants the most among other consumer segments. At the same time, the consumer segment of regimented routiners preferred quick service restaurant the least.

Distribution of consumer segments who preferred quick service restaurants (QSR) in Thailand in 2017

Characteristic	Share of consumer groups
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Release date

June 2020

More information

Region

Thailand

Survey time period

2017

Number of respondents

1,000 respondents

Supplementary notes

Consumer segments from the original source are identified as below:

Frugal convenience seekers are middle-aged and in work, with a tendency of seeking out budget friendly and convenient foodservice choices.

Time-poor experimenters are in work and likely to earn more than average earners, Eating out for them is a normal life routine.

Sporadic spludgers are older aged than other consumer groups, not adventurous eaters, and have no desire to eat out often.

Regimented routiners are often retired consumers or part timers, health conscious and barely eat out.

Inbetweeners are mature and in work, they enjoy eating out and try new things.

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