In 2017, the survey conducted in Thailand revealed that 30 percent of frugal convenience seekers preferred coffee and tea shops the most among other consumer segments. At the same time, the consumer segment of regimented routiners preferred coffee and tea shops the least.
Distribution of consumer segments who preferred coffee and tea shops in Thailand in 2017
Consumer segments from the original source are identified as below:
Frugal convenience seekers are middle-aged and in work, with a tendency of seeking out budget friendly and convenient foodservice choices.
Time-poor experimenters are in work and likely to earn more than average earners, Eating out for them is a normal life routine.
Sporadic spludgers are older aged than other consumer groups, not adventurous eaters, and have no desire to eat out often.
Regimented routiners are often retired consumers or part timers, health conscious and barely eat out.
Inbetweeners are mature and in work, they enjoy eating out and try new things.
Adapted from Statistics Canada, agr.gc.ca, 2017. This does not constitute an endorsement by Statistics Canada of this product.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Agriculture and Agri-Food Canada. (June 24, 2020). Distribution of consumer segments who preferred coffee and tea shops in Thailand in 2017 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1135128/thailand-consumer-groups-who-preferred-coffee-and-tea-shops/?__sso_cookie_checker=failed
Agriculture and Agri-Food Canada. "Distribution of consumer segments who preferred coffee and tea shops in Thailand in 2017." Chart. June 24, 2020. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1135128/thailand-consumer-groups-who-preferred-coffee-and-tea-shops/?__sso_cookie_checker=failed
Agriculture and Agri-Food Canada. (2020). Distribution of consumer segments who preferred coffee and tea shops in Thailand in 2017. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1135128/thailand-consumer-groups-who-preferred-coffee-and-tea-shops/?__sso_cookie_checker=failed
Agriculture and Agri-Food Canada. "Distribution of Consumer Segments Who Preferred Coffee and Tea Shops in Thailand in 2017." Statista, Statista Inc., 24 Jun 2020, https://www.statista.com/statistics/1135128/thailand-consumer-groups-who-preferred-coffee-and-tea-shops/?__sso_cookie_checker=failed
Agriculture and Agri-Food Canada, Distribution of consumer segments who preferred coffee and tea shops in Thailand in 2017 Statista, https://www.statista.com/statistics/1135128/thailand-consumer-groups-who-preferred-coffee-and-tea-shops/?__sso_cookie_checker=failed (last visited March 16, 2025)
Distribution of consumer segments who preferred coffee and tea shops in Thailand in 2017 [Graph], Agriculture and Agri-Food Canada, June 24, 2020. [Online]. Available: https://www.statista.com/statistics/1135128/thailand-consumer-groups-who-preferred-coffee-and-tea-shops/?__sso_cookie_checker=failed
