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Disposition towards sustainable fashion in Italy after COVID crisis 2020, by gender

The Coronavirus crisis changed a number of habits in the Italian population. Did it have an impact also on the sustainability of people's fashion consumption habits? A survey conducted in Italy in July 2020 shows that female respondents' fashion consumption habits became more sustainable than those of males. Indeed, more female respondents reported to strongly agree with the statement above.

To what extent would you agree with the statement: "Coronavirus crisis has made my fashion consumption habits (i.e. purchases repairs, or disposals of clothing items) more sustainable."

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In cooperation with
YouGov Italy
Release date

July 2020



Survey time period

July 16 and 17, 2020

Number of respondents

1,033 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In che misura concordi con l'affermazione: "La crisi del coronavirus ha reso i miei consumi di abbigliamento (ad es. riparazione o smaltimento di abbigliamento) piĆ¹ sostenibili ?" Seleziona una sola risposta."
Count M=498, F=535

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Statistics on "Sustainable fashion consumption in Italy"

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