Italy: disposition towards sustainable fashion by age group 2020

The Coronavirus crisis changed a number of habits in the Italian population. Did it have an impact also on the sustainability of people's fashion consumption habits? A survey conducted in July 2020 shows that in terms of age distribution, respondents aged 45 to 54 years turned out to be the most responsive to changes in sustainable consumption habits. Indeed, some 48 percent of them reported to agree to the statement above.

To what extent would you agree with the statement: "Coronavirus crisis has made my fashion consumption habits (i.e. purchases repairs, or disposals of clothing items) more sustainable."

Characteristic	18-34	35-44	45-54	55+
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Release date

July 2020

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Region

Italy

Survey time period

July 16th and 17th, 2020

Number of respondents

1,033 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In che misura concordi con l'affermazione: "La crisi del coronavirus ha reso i miei consumi di abbigliamento (ad es. riparazione o smaltimento di abbigliamento) più sostenibili ?" Seleziona una sola risposta."

Count 18-34=219, 35-44=166, 45-54=198, 55+=449

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