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Disposition towards sustainable fashion in Italy post COVID crisis 2020, by age group

Published by Simona Varrella, Jul 29, 2020
The Coronavirus crisis changed a number of habits in the Italian population. Did it have an impact also on the sustainability of people's fashion consumption habits? A survey conducted in July 2020 shows that in terms of age distribution, respondents aged 45 to 54 years turned out to be the most responsive to changes in sustainable consumption habits. Indeed, some 48 percent of them reported to agree to the statement above.

To what extent would you agree with the statement: "Coronavirus crisis has made my fashion consumption habits (i.e. purchases repairs, or disposals of clothing items) more sustainable."

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In cooperation with
YouGov Italy
Release date

July 2020

Region

Italy

Survey time period

July 16th and 17th, 2020

Number of respondents

1,033 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In che misura concordi con l'affermazione: "La crisi del coronavirus ha reso i miei consumi di abbigliamento (ad es. riparazione o smaltimento di abbigliamento) più sostenibili ?" Seleziona una sola risposta."

Count 18-34=219, 35-44=166, 45-54=198, 55+=449

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