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Brazil: share of green consumers 2019, by level of sustainability consciousness

Less than one third of Brazilian consumers were considered sustainability-conscious in 2019, according to a survey. The majority of consumers in Brazil (57.6 percent) were considered in transition, while a little over 13 percent fell into the category little or non-conscious. The study takes into account the frequency of behaviors and attitudes considered adequate from an environmental, economic, and social sustainability point of view.
A year earlier, nearly seven out of ten Brazilian participants in a survey reported to have heard about the term sustainability.

Distribution of sustainability conscious consumers in Brazil in 2019, by level of consciousness

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Sources

Release date

August 2019

Region

Brazil

Survey time period

May 24 to June 6, 2019

Number of respondents

837 respondents

Age group

18 years and older

Special properties

Figures were weighted to be representative of the Brazilian population

Method of interview

Online survey

Supplementary notes

The study takes into account the frequency of behaviors and attitudes considered adequate from an environmental, economic, and social sustainability point of view. Consumers with a frequency of over 80% percent of adequate attitudes are considered conscious, while those with a frequency below 60 percent are considered little or non-conscious.

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Statistics on "Sustainable retail in Brazil"

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