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Most popular reasons to buy pet food online in Italy 2020, by age group

A survey conducted in July 2020 investigated what Italian customers feel were the most important reasons to shop online for pet food. When looking at age differences, it is possible to see that the 35-44 age group was the one most fond of shopping online, with only 26 percent of respondents in the group not liking this way of purchasing pet food. On the other hand, more than half of the respondents older than 55 years stated they preferred not to buy food online. Respondents in the 45-54 age group were the most attracted by the cheaper online prices.

Why do you prefer to buy pet food online?

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Source

In cooperation with
YouGov Italy
Release date

July 2020

Region

Italy

Survey time period

July 16 and 17, 2020

Number of respondents

658 respondents

Age group

18 years and older

Special properties

People who purchase pet food

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Pensando al cibo per animali, se preferisci comprarlo online, per quali motivi preferisci acquistarlo online? Seleziona tutte le risposte che ritieni opportune."
Multiple answers were possible.

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Statistics on "Consumer behavior of pet owners in Italy"

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