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Most popular reasons to buy pet food online in Italy 2020, by gender

A survey conducted in July 2020 investigated what Italian customers feel were the most important reasons to shop online for pet food. The most popular advantages pointed out by respondents were the affordable prices and the time saving. There were not many significant differences in the answers with respect to the respondents' gender. However, female respondents appreciated the time saving aspect of pet food online shopping by nine percentage points more than males.

Why do you prefer to buy pet food online?

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In cooperation with
YouGov Italy
Release date

July 2020



Survey time period

July 16 and 17, 2020

Number of respondents

658 respondents

Age group

18 years and older

Special properties

Respondents who purchase pet food

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Pensando al cibo per animali, se preferisci comprarlo online, per quali motivi preferisci acquistarlo online? Seleziona tutte le risposte che ritieni opportune."
Multiple answers were possible

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Statistics on "Consumer behavior of pet owners in Italy"

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