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Facebook and Instagram advertising audience share Japan 2021, by age group and gender

Published by Statista Research Department, Mar 29, 2021
People aged between 25 to 34 years old made up 24.7 percent of the advertising audience of Facebook, Instagram, and FB messenger in Japan as of January 2021. Women accounted for a larger share than men among the younger age groups, while men made up a slightly higher share among users aged 55 years and above.

Advertising audience distribution of Facebook, Instagram, and FB messenger in Japan as of January 2021, by age group and gender

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Sources

Release date

February 2021

Region

Japan

Survey time period

January 2021

Special properties

extrapolations from social media platforms' self-service advertising tools

Supplementary notes

The source provides the following information:
Users may identify by different genders and / or misrepresent their age on social media, which may affect the comparability of social media data with demographic data from other sources. "Users" may not represent unique individuals.

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