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Latin America: motivation to unfollow social media influencers 2019

Reasons to stop following an influencer among social media users in Latin America in 2019

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In cooperation with
AXON Marketing & Communications
Release date

July 2020


Central and South America, Mexico

Survey time period

February 27 to March 1, 2019

Number of respondents

150 respondents*

Special properties

Base sample: 82 percent of respondents who reported to follow social media influencers

Method of interview

Face-to-face interview

Supplementary notes

* Survey was conducted among attendees to the international ANATO fair in Bogota, Colombia. The sample of the survey include 100 users of tourism services and 50 tourism service providers such as destination promotion agencies, travel agencies, hotels, and airlines.
The term social media influencers encompasses youtubers, instagrammers, snapchatters, bloggers, twitters, and similar.

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