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Latin America: share of tourism companies' sales destined to influencer strategy 2019

According to a 2019 survey carried out by Axon, 42 percent of Latin American tourism companies surveyed reported to be willing to spent up to 20 percent of their annual sales in marketing strategies using influencers that year. Meanwhile, 18 percent of respondents said that they planned to invest between 20 percent and 40 percent of their annual sales in such social network marketing strategies.

Percentage of annual sales destined to influencer marketing strategies by tourism companies in Latin America in 2019

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In cooperation with
AXON Marketing & Communications
Release date

July 2020


Central and South America, Mexico

Survey time period

February 27 to March 1, 2019

Number of respondents

150 respondents*

Method of interview

Face-to-face interview

Supplementary notes

* Survey was conducted among attendees of the international ANATO fair in Bogota, Colombia. The sample of the survey include 100 users of tourism services and 50 tourism service providers such as destination promotion agencies, travel agencies, hotels, and airlines.
The term social media influencers encompasses youtubers, instagrammers, snapchatters, bloggers, twitters, and similar.

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