Hong Kong: leading e-commerce platforms for purchasing luxury goods 2023

According to the survey on luxury goods purchases, around 48 percent of respondents from Hong Kong purchased luxury articles on Amazon in the past 12 months as of January 2023. Meanwhile, approximately 49 percent of surveyed consumers placed their orders on the official website of a luxury brand.

Leading e-commerce platforms used by consumers to buy luxury goods in the past 12 months in Hong Kong as of January 2023

Characteristic	Share of respondents
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Release date

March 2023

More information

Region

Hong Kong

Survey time period

January 2023

Number of respondents

500 respondents

Special properties

Consumers in Hong Kong

Method of interview

Online survey

Supplementary notes

Original question: In the past 12 months, from which e-commerce platforms have you purchased luxury goods?

The survey was conducted among respondents who were:
45 percent male and 55 percent female;
33 percent from New Territories, 27 percent from Kowloon, and 40 percent from Hong Kong Island.

The annual average household income among the respondents was 1.19 million Hong Kong dollar. One Hong Kong dollar equals 0.13 U.S. dollars and 0.12 euros (as of June 2023).
The average age of the respondents was 36.8 years old.

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