• Hong Kong: leading e-commerce platforms for purchasing luxury goods 2019

Premium

According to the survey on luxury goods purchases, around 45 percent of respondents from Hong Kong purchased luxury articles on Amazon in the past 12 months as of December 2019. Meanwhile, approximately 55 percent of surveyed consumers placed their orders on the official website of a luxury brand.

Leading e-commerce platforms used by consumers to buy luxury goods in the past 12 months in Hong Kong as of December 2019

	Share of respondents
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Source

Show detailed source information?

Already a member?

Sources

Show sources information

Show publisher information

Release date

February 2020

More information

Region

Hong Kong

Survey time period

December 2019

Number of respondents

501 respondents

Method of interview

Online survey

Supplementary notes

Original question: In the past 12 months, from which e-commerce platforms have you purchased luxury goods?

The survey was conducted among respondents who were:
42 percent male and 58 percent female;
Eight percent below 25 years old, 40 percent between 26 and 35 years old, 26 percent between 36 and 45 years old, and 26 percent aged 46 years or above.
36 percent from New Territories, 31 percent from Kowloon, and 33 percent from Hong Kong Island.

The annual average household income among the respondents was 997,360 Hong Kong dollar. One Hong Kong dollar equals 0.13 U.S. dollars and 0.11 euros (as of September 2020).
The average age of the respondents was 38.1 years old.