Mexico: media with the most influence on purchases during COVID-19

Published by
Julia Faria,
Jan 6, 2023
Around 48 percent of people surveyed in Mexico in March 2020 said social networks were the main means of communication influencing their purchases amidst the coronavirus (COVID-19) outbreak. Television ranked third as it was mentioned by 21.3 percent of respondents.

Most influential channels on purchase decisions during the COVID-19 outbreak in Mexico in March 2020

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Release date

April 2020

Region

Mexico

Survey time period

March 18 to 25, 2020

Number of respondents

855 respondents

Age group

14 years and older

Supplementary notes

Original question: "¿Cuál es el medio de comunicación que más ha influido para que realicen compras?"

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