
Monthly active users of the Klarna app in the UK 2018-2021
overall number of downloads was over twice that of other BNPL apps like My Argos Card.
The number of monthly active users of the Klarna smartphone app in the United Kingdom grew by almost 200 percent year-on-year in early 2021. Klarna is a Sweden-based online bank that offers customers mobile payment services. Nonetheless, the increase in users of the Klarna app might be attributed to "buy now pay later" or BNPL: Klarna's