No-bra trend: reasons for French women to go braless 2020

The no-bra movement is a trend among women who chose not to wear bras. While this movement could be traced back to the 1960s, it was significantly amplified by social media and the apparition of hashtags such as #freethenipple or #nobrachallenge. In 2020, in France, 53 percent of women who were not wearing bras in public spaces were doing it to feel more comfortable. Moreover, 17 percent of them mentioned the wish to free themselves from aesthetic norms imposed on women's bodies as an important reason not to wear a bra.

For what reasons did you decide not to wear a bra outside of home?

Characteristic	Share of respondents
The discomfort of wearing a bra (pain, irritation, heat...)	53%
The negative impact bras may have on my breasts	24%
The lack of breast support of bras	23%
The wish to free yourself from aesthetic norms imposed on female bodies and breasts	17%
The wish for your breasts to appear "natural"	16%
The wish to fight against the sexualization of women's breasts forcing to hide them	15%
The sentiment that not wearing a bra makes you more desirable	10%
Critics on the topic read on social media or while discussing it with friends/activists	7%

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Release date

July 2020

More information

Region

France

Survey time period

June 9-12, 2020

Number of respondents

1,603 respondents

Age group

18 years and older

Special properties

Women that have gone braless in public at least once

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased by the source as follows: "In your choice not to wear a bra under a top (e.g.: T-shirt, blouse, dress...) outside of your home, did the following aspects play a role, decisive or important but non-decisive?"

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French

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