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Main reasons for using social media in Japan 2019

According to a survey conducted in December 2019, almost 87 percent of respondents in Japan used social media platforms in order to communicate with acquaintances. A majority used social networks in order to search for information. The leading social networking services in Japan as of December 2019 were Twitter and Instagram, while the leading messaging app was LINE.

Leading reasons why people in Japan use social networking services (SNS) as of December 2019

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Release date

May 2020



Survey time period

December 2019

Number of respondents

16,676 respondents

Age group

6 years and older

Special properties

postal questionnaire and email survey; respondents who previously expressed that they worried when using the internet

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Statistics on "Social media usage in Japan"

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