Distribution of online cosmetics shops in Italy 2019, by type
In 2019, half of the Italian online shops of natural and organic cosmetics belonged to some physical company that also provided e-commerce services. Around 29 percent of the shops were run by perfumeries with e-commerce services and 21 percent of the platforms only had an online presence. Data refer specifically to those online shops that sell natural cosmetics or hygiene products and have a delivery service covering the whole of Italy.