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Reasons for not shopping in livestreams in China 2020

Major reasons for not shopping in live streaming sales in China as of June 2020

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Release date

July 2020



Survey time period

June 16, 2020

Number of respondents

794 respondents

Age group

18-59 years

Supplementary notes

Multiple answers allowed.

The survey was conducted among respondents who were:
40 percent male and 60 percent female;
20 percent from first-tier cities; 15 percent from new first-tier cities; 18 percent from second tier cities; 16 percent from third-tier cities; 17 percent from fourth-tier cities; 15 percent from fifth-tier cities.

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