In 2019 the global YouTube influencer marketing size reached 5.5 billion U.S. dollars. Given that the spending on sponsored content on YouTube in the first three months of 2020 amounted to roughly 1.4 billion dollars, and based on the growth from the previous year, the spending was estimated to further increase to 6.6 billion U.S. dollars by the end of 2020.
YouTube influencer marketing spending worldwide in 2019 and 2020
(in billion U.S. dollars)
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HypeAuditor. (June 18, 2020). YouTube influencer marketing spending worldwide in 2019 and 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/1139310/youtube-influencer-marketing-spending-worldwide/
HypeAuditor. "YouTube influencer marketing spending worldwide in 2019 and 2020 (in billion U.S. dollars)." Chart. June 18, 2020. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/1139310/youtube-influencer-marketing-spending-worldwide/
HypeAuditor. (2020). YouTube influencer marketing spending worldwide in 2019 and 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/1139310/youtube-influencer-marketing-spending-worldwide/
HypeAuditor. "Youtube Influencer Marketing Spending Worldwide in 2019 and 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 18 Jun 2020, https://www.statista.com/statistics/1139310/youtube-influencer-marketing-spending-worldwide/
HypeAuditor, YouTube influencer marketing spending worldwide in 2019 and 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1139310/youtube-influencer-marketing-spending-worldwide/ (last visited December 07, 2024)
YouTube influencer marketing spending worldwide in 2019 and 2020 (in billion U.S. dollars) [Graph], HypeAuditor, June 18, 2020. [Online]. Available: https://www.statista.com/statistics/1139310/youtube-influencer-marketing-spending-worldwide/