Global YouTube influencer marketing spend 2019-2020
In 2019 the global YouTube influencer marketing size reached 5.5 billion U.S. dollars. Given that the spending on sponsored content on YouTube in the first three months of 2020 amounted to roughly 1.4 billion dollars, and based on the growth from the previous year, the spending was estimated to further increase to 6.6 billion U.S. dollars by the end of 2020.
