Audience distribution of TikTok users by age and gender in France 2020

The typical profile of the potential audience for influencers is a woman aged 13 to 24 (51.34 percent). According the source, the proportion of young girls aged 13 to 17, who use the social network (27.31 percent), was particularly high in 2020.
Unsurprisingly, the majority of TikTok users are aged 13 to 17 (38.09 percent), ahead of 18 to 24-year old’s (36.85 percent) and 25 to 34-year old’s (19.99 percent). As millennials in France are the most tech-savvy, brands and especially influencers have taken note of the vast target group segment.

TikTok influencers

Just like other social media platforms (Instagram or Youtube), TikTok seems to be a great platform for influencer visibility. Taking a closer look, most of French TikTok influencers had between 1,000 and 5,000 subscribers in 2020. Only 0.26 percent had a community of over 1 million followers. So of course, being an influencer on TikTok is not just about the visibility and the entertainment, but for many, it is a potential source of income. With an average post frequency of 260 videos per feed, 12 percent publish more than 500 videos on the platform. Logically, the higher the number of posts, the higher the probability of exposure. This explains that the Tiktok influencers with higher number of followers would also produce a higher number of videos, and ideally produce a higher rate of engagement. As engagement is an important measure for influencers and an indicator for close attention, the ones that had “made it” in 2020 were jamescharles and kimberly.loaiza, with a rate reaching almost 21 percent.

TikTok’s growth

TikTok’s ecosystem has been a hard one to grasps, particularly due to the novel nature of the platform. With almost eight million downloads from the Google Play store in France in 2020, a worldwide growth of almost 315 million downloads was observed during the first quarter of 2020. But, during this rapid development the creative platform has earned popularity as well as critique. With its rapid and vast adoption, the origin of the app poses a problem for some countries like the U.S. who planned to ban the app from the country. However, in France, the app is very much present (for now).