In 2021, radio advertising expenditure in Central and Eastern Europe increased by nearly 13 percent. In the following year, the radio ad spend in the CEE region was expected to lose approximately 16 percent. Advertising budgets were negatively impacted by the Russian invasion of Ukraine.
Radio advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024
* Forecast
Figures refer to growth in advertising expenditure at current prices.
The source included the following countries: Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czechia, Estonia, Georgia, Hungary, Kazakhstan, Latvia, Lithuania, Moldova, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, and Ukraine.
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Zenith. (June 8, 2022). Radio advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1139367/radio-advertising-spending-growth-in-central-and-eastern-europe/?__sso_cookie_checker=failed
Zenith. "Radio advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024." Chart. June 8, 2022. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1139367/radio-advertising-spending-growth-in-central-and-eastern-europe/?__sso_cookie_checker=failed
Zenith. (2022). Radio advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1139367/radio-advertising-spending-growth-in-central-and-eastern-europe/?__sso_cookie_checker=failed
Zenith. "Radio Advertising Spending Growth in Central and Eastern Europe (Cee) from 2000 to 2024." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/1139367/radio-advertising-spending-growth-in-central-and-eastern-europe/?__sso_cookie_checker=failed
Zenith, Radio advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 Statista, https://www.statista.com/statistics/1139367/radio-advertising-spending-growth-in-central-and-eastern-europe/?__sso_cookie_checker=failed (last visited February 16, 2025)
Radio advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024 [Graph], Zenith, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/1139367/radio-advertising-spending-growth-in-central-and-eastern-europe/?__sso_cookie_checker=failed