Social media platforms market share Philippines 2023, by type
Facebook accounted for the majority share of the social media market in the Philippines at about 88 percent in 2023. Evidently, the number of Facebook users has been rising over the years, thus reaching a wider audience for social advertising.
Demographics of Facebook users
Over the years, the Philippines had been dominating the Facebook landscape, ranking alongside India, the United States, and Indonesia among the largest audience size. The platform's user demographic is mainly comprised of users between the age of 18 and 34 years old, although a fair share of older people also use Facebook. Over the years, the social media channel has moved beyond simply a platform to connect with other internet users, but has also established online marketplaces for small scale entrepreneurs as well for shaping political realities, especially during elections.
Facebook advertising
As Facebook grows within this select group of users, it prompts social media marketing or social advertising to use that time and screen space to promote various products and services. One important aspect of social advertising is its advert clicks. In the Philippines, an average of ten advert clicks per month was recorded by Facebook users. Furthermore, female users accounted for over 50 percent of its advertising audience.
Demographics of Facebook users
Over the years, the Philippines had been dominating the Facebook landscape, ranking alongside India, the United States, and Indonesia among the largest audience size. The platform's user demographic is mainly comprised of users between the age of 18 and 34 years old, although a fair share of older people also use Facebook. Over the years, the social media channel has moved beyond simply a platform to connect with other internet users, but has also established online marketplaces for small scale entrepreneurs as well for shaping political realities, especially during elections.
Facebook advertising
As Facebook grows within this select group of users, it prompts social media marketing or social advertising to use that time and screen space to promote various products and services. One important aspect of social advertising is its advert clicks. In the Philippines, an average of ten advert clicks per month was recorded by Facebook users. Furthermore, female users accounted for over 50 percent of its advertising audience.
