Social media platforms market share Philippines 2020 by type

As of June 2020, Facebook accounted for around 93 percent of the Philippines' social media market. In addition, the number of users has been rising over the years, thus reaching a wider audience for social advertising.

Facebook users

  In a recent survey conducted in the Philippines, Facebook’s account holders were made up of people mostly between 18 and 24 years old. In addition, both its male and female users belonged to the same age group, where the latter was found to be the greater gender using the social media platform.

Facebook advertising

  As Facebook continues to grow within this select group of users, it prompts social media marketing or social advertising to use that time and screen space to promote various products and services. One important aspect of social advertising is its advert clicks. In the Philippines, an average of ten advert clicks per month was recorded by Facebook users. Furthermore, female users accounted for over 50 percent of its advertising audience.

Market share of social media platforms within the social media market in the Philippines as of June 2020, by type

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Release date

July 2020



Survey time period

May 2020

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Statistics on "Social media usage in the Philippines"

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